The 25-Point System™, created by John Baier, the 50th inductee into the GAMA International Hall of Fame, has been a cornerstone of success in the financial services industry for over 35 years.
Originally developed as a paper-based system, it was designed to help sales professionals stay focused by accumulating 25 activity points per day, with each point representing a high-value sales activity. At its inception, the system provided structure and discipline in an industry where average retention hovered around just 11%. Its impact was immediate and lasting—helping countless agents not only survive but thrive.
Today, the 25-Point System™ has evolved into a total planning system, reimagined through cutting-edge mobile technology. Its modern incarnations—Tier 25 for agents and Recruiting 25 for managers—go far beyond basic activity tracking. These apps are unique in that they drive activity rather than simply measure it.
What sets the 25-Point System™ apart is its complete customization to the individual salesperson’s goals. Its proprietary algorithms calculate the exact level and type of focused activity required for each user to reach their personal goals, making it a true activity driver and not just a tracker.
With decades of proven results behind it and the power of technology driving it forward, the 25-Point System™ remains the gold standard in sales activity planning and performance.